Can ShopApna tell me which retailers to sell new stock to?

Yes. Based on each retailer’s purchase history, ShopApna identifies matching buyers for new arrivals and lets you send a personalized catalog on WhatsApp in one tap.

Is ShopApna only for garment wholesalers?

Wholesale plans are built for readymade, ethnic, kids wear & hosiery distributors in India. We also offer retail plans for shops selling direct to consumers.

Do my retailers need to install an app?

No. They order through a mobile-friendly trade portal in the phone browser — no app install needed. A separate native buyer app is not required for ordering.

How does size matrix ordering work?

Buyers pick a style, enter quantities per color and size in one grid (e.g. Red-S:2, Red-M:4), apply size ratios, and submit — no back-and-forth on WhatsApp.

Can retailers reorder quickly — by item code or last order?

Yes. Quick order lets retailers type article codes / SKUs and add lines in bulk — how repeat buyers actually order. Repeat last order copies a past order with current stock and party rates, so they can restock last month’s styles in one tap. Both work on the mobile trade portal — no app install.

Can WhatsApp send automatic payment reminders?

Yes. Schedule udhaar / credit payment reminder playbooks — e.g. remind parties at 7, 15, or 30 days. Order, quote & invoice alerts, and salesman escalation on overdue accounts are supported. Meta message charges apply per delivered template.

What can the AI assistant do on WhatsApp?

Retailers can browse your catalog, ask about products, sizes, and prices, check order status, and get guided ordering help — in Hindi or English. You control AI usage via prepaid credits.

Is WhatsApp included in the setup price?

The WhatsApp automation platform is included in your ShopApna system. Meta message charges and AI token usage are prepaid separately — typical spend ₹1,000–2,500/month for an active wholesaler.

Can I use my own logo and brand on the trade portal?

Yes. Your wholesale trade portal, tax invoices, catalog PDF and packing lists show your shop name and logo — retailers order from your business, not a generic marketplace. We configure your portal, catalog layout and branding with you during onboarding. Custom domain mapping is available when you need your own URL.

Do I need to maintain ShopApna and MARG/Tally as two separate systems?

No double wholesale workflow. ShopApna is where retailers order, stock moves, godown runs and udhaar is tracked. Vouchers export to MARG, Tally or Busy so your CA keeps familiar books without retyping every order.

Does it sync with MARG or Tally?

Yes. MARG-style voucher export, Tally XML and Busy CSV are supported. You run daily trade in ShopApna; books flow to software your accounts team already uses.

What is the pricing model?

₹60,000 one-time complete system setup (all features on this page, branding, onboarding and go-live support). ₹12,000 per year for managed hosting, SSL, backups, updates and technical support after go-live. Optional native Android apps for wholesale and retail are ₹20,000 additional.

Do you charge commission on orders?

No. ShopApna does not take a percentage of your wholesale turnover — you pay the one-time setup and annual hosting renewal only.

Do you keep adding new features?

Yes. ShopApna keeps improving for garment wholesalers. System updates ship through managed hosting; major custom work is quoted separately.

How long does onboarding take?

Typically 5–10 working days after you share catalog, parties and price lists. We configure matrix ordering, trade portal, party pricing and GST billing with your team on WhatsApp.

When do I pay after signing up?

50% advance at project start (after account creation and initial admin + store setup). 50% balance before go-live (after customization, product uploads, training and testing). GST invoice on each payment. Annual ₹12,000 hosting renewal starts after go-live. WhatsApp and AI usage are prepaid separately.

ShopApna — Garment Wholesale Commerce Platform India

Color	S	M	L	XL	Row
Black	2	4	4	6	16
Navy	2	4	4	6	16
Maroon	2	4	4	6	16
Column totals	48

Sound familiar?

Your wholesale business deserves more than WhatsApp, Excel and notebooks

Wrong orders. Stuck stock. Missed sales. Unpaid invoices.

Wrong size / colour in orders
Money stuck in udhaar
Dead stock sitting in godown
Salesmen don’t know which retailer to call
Don’t know what stock to reorder
Retailers keep asking for stock & prices on WhatsApp
No single view of sales, stock & outstanding

Wrong size / colour break-up every order

Size × colour matrix with ratio presets & pack stepping

Retailer says “same as last time” — staff retypes everything

Repeat last order & quick order by item code on the trade portal

Money stuck in udhaar — payment kab aayega?

Credit limits, ageing, collection queue & WhatsApp reminders

Dead stock in godown — paisa phansa hua hai

Smart stock ageing, dead-stock alerts & targeted retailer campaigns

Naya maal aaya — kis retailer ko dikhana hai?

Retailer purchase history & smart matching for new arrivals

Salesman calls without knowing stock or who to visit

Daily sales plan — reorder, collection & new-product tasks

ShopApna puts your entire wholesale business in one place.

Core features

Everything you need to run your wholesale business

From size × colour matrix and B2B storefront to inventory, party pricing, GST billing and WhatsApp — one platform customized for your brand.

Feature 01

Garment orders, exactly the way you sell

A fast size × colour grid for wholesalers — with live stock, size curves, pack stepping and party rates on every line.

S–XXL (or your size range) with colour-wise rows
Size curves and regular runs (e.g. 1-2-2-1)
Pack-size stepping and MOQ validation
Works on portal, counter order and field sales
Fewer wrong-size disputes on WhatsApp

Order full colour runs in one screen — not fifty chat messages.

Cotton Kurta · Party: Sharma Garments · ₹420/pc

Color	S	M	L	XL	XXL
Black	5	20	30	25	10
Navy	4	15	25	20	8
White	6	18	28	22	7

Feature 02

Your retailers order from your brand — not a marketplace

A mobile-friendly trade portal with your logo, live stock, party pricing and MOQ rules — login required for rates.

Custom branding, catalog and categories
Retailer login — only your customers see their prices
Live stock and MOQ / pack rules on every style
Quick order, saved lists and repeat last order
PO number, transport and payment terms at checkout

Retailers order anytime from phone or desktop — no app install required.

Sharma Garments

Monthly purchase₹3.8LLast order8 days agoOutstanding₹1.35LDue for reorderYes

47 retailers bought similar shirts — send catalog on WhatsApp

Feature 03

Repeat buyers place large orders in minutes

Item-code ordering, saved purchase lists and one-tap repeat from past orders — with today’s stock and party rates.

Repeat last order with stock and rate preview
Quick order by article code or barcode
Saved purchase lists for regular assortments
Bulk add from catalog grid
Same engine on portal, counter and field sales

Built for high-volume wholesale buyers.

Cotton Kurta · Party: Sharma Garments · ₹420/pc

Color	S	M	L	XL	XXL
Black	5	20	30	25	10
Navy	4	15	25	20	8
White	6	18	28	22	7

Feature 04

Right price. Right customer. Better business.

Party master with GST, groups, price lists, credit limits, udhaar terms and complete purchase history.

Customer groups — retailer, distributor, VIP terms
Party-wise price lists and login-only pricing
Credit limit, credit days and outstanding ledger
Multiple delivery addresses per party
Import / export from Excel — MARG / Tally friendly codes

One clean party record for sales, warehouse and accounts.

Sharma Garments

Monthly purchase₹3.8LLast order8 days agoOutstanding₹1.35LDue for reorderYes

47 retailers bought similar shirts — send catalog on WhatsApp

Feature 05

Real-time stock across products, sizes and locations

Variants, goods receipt, pick/pack, stock checks, low-stock alerts and valuation — built for garment SKUs.

Size / colour stock visibility
Pick, challan, packing list and dispatch
Goods receipt and supplier bills
Stock checks with approval workflow
Low-stock and dead-stock alerts

Warehouse and storefront share one stock truth.

Fast moving

124 SKUs

Slow moving

38 SKUs

Dead stock

₹3.8L

90+ days

₹6.2L

M sold 4.2× faster than XXL in last 90 days — reorder L & XL first.

Feature 06

Keep WhatsApp — automate the work behind it

Catalog sharing, order updates, payment reminders and AI-assisted product queries in Hindi and English.

Order, invoice and dispatch alerts
Automated udhaar / payment reminder playbooks
Catalog and new-arrival campaigns
AI catalog browse and ordering help for retailers
WhatsApp Cloud API — usage prepaid separately

Your team sells; the platform handles follow-ups.

WhatsApp · Sharma Garments

New men's shirts — your rate ₹550

Black M×20, L×30 — order confirmed ✓

Outstanding: ₹1.35L · Pay link sent

Full platform

From orders and inventory to accounting, staff and transport

All modules in one simple platform — the same scope as our garment wholesale presentation, ready to customize for your firm.

Catalog

Product management

Variants, images, HSN, pricing and bulk import — your full item master.

Categories, brands and product catalog
Size, colour and variant images
SKU, barcode, HSN, pack size and custom fields
Bulk import / export via CSV or Excel

Garment trade

Size × colour matrix & MOQ rules

Matrix ordering plus MOQ, pack and set rules per product or customer.

Colour × size grid with size curves
MOQ, pack size and size-run sets
Customer-specific MOQ where needed
Matrix on portal, counter and field sales

For retailers

B2B online ordering

Branded storefront with live stock, party rates and self-service ordering.

Your brand, logo and mobile-friendly store
Login-only wholesale pricing
Quick order, repeat order and saved lists
Quotes and order confirmation workflow

Parties

Customer management

GST parties, groups, credit limits and purchase history in one place.

Retailer, distributor and group master
Credit limit, udhaar days and holds
Multiple delivery addresses
Outstanding, statements and import / export

Pricing

Customer-wise pricing

Price lists, discounts and login-only rates for each party or group.

Party-wise and group price lists
Fixed or percentage discounts per customer
Variant-level rates and minimum qty rules
Hide prices until retailer logs in

Godown

Inventory & warehouses

Stock in, stock out, godowns and real-time availability.

Real-time stock by variant
Goods receipt, pick, challan and packing list
Stock checks with approval
Low-stock and dead-stock alerts

Sales desk

Orders for your customers

Counter, admin and field sales with scan, transport and GST in one flow.

Search customer and add lines by scan or SKU
Field sales on mobile with party rates
Transport, LR and dispatch details
GST invoice and e-way bill workflowBeta

Finance

Accounting & GST invoice

Invoices, party ledger, collections and exports your CA expects.

GST tax invoice, estimate and HSN
Party ledger, receipts and credit notes
GSTR-1 and GSTR-3B handoff files
Export to MARG / Tally / Busy

Operations

Reports, staff & transport

Dashboards, roles, transporters and day-to-day wholesale operations.

Sales, stock and outstanding reports
Role-based staff access
Transporter master and dispatch tracking
Salesman assignment and commission tools

WhatsApp & AI automation

Alerts, reminders and AI-assisted ordering on channels retailers already use.

Order, invoice and dispatch template messages
Payment reminder playbooks
Catalog and campaign broadcasts
AI product help — Hindi and EnglishBeta

Connect

Integrations

Payment gateway, WhatsApp API, GSP e-way and Google tools.

Razorpay and online collections
WhatsApp Cloud API
GSP e-invoice and e-wayBeta
Google Sheets and catalog workflows

AI

AI assistant

Optional LLM keys for catalog, support and internal productivity.

Configure OpenAI, Claude, Gemini or similar
Retailer ordering help on WhatsApp
Catalog and product copy assistance
Usage billed via prepaid credits

Features marked Beta (e.g. Busy sync, GSP e-invoice) may need one-time setup with your CA or GSP provider.

Business outcomes

One system. Four ways your business improves.

Less stock stuck

Spot ageing, slow-moving & dead inventory before money gets trapped in the wrong sizes.

More repeat orders

Retailers reorder last month’s styles with repeat last order — or type item codes in quick order. No WhatsApp back-and-forth.

Fewer order mistakes

Take full size runs in one matrix — not fifty WhatsApp messages.

Faster collections

Credit limits, ageing & automated WhatsApp reminders — collected sales beat booked sales.

Your brand

Your brand, logo & wholesale portal

Retailers and salesmen see your firm — not a generic software vendor. Your logo and business name on the trade portal, documents and WhatsApp catalog.

Branded B2B trade portal

Your shop name, logo and catalog — retailers log in to your wholesale store on mobile browser.

Branded invoices & catalog PDF

Tax invoices, estimates, packing lists and PDF catalog exports carry your logo and firm details.

Configured with you at onboarding

We set up your portal look, party rates and catalog layout on WhatsApp — custom domain available when you need it.

How it works

Go live in three steps

01

Kickoff & 50% advance

Create your account. We configure branded admin and customer store, wholesale settings and your catalog structure.

02

Customize & load data

Import products, parties and price lists. We train your team on matrix ordering, MOQ rules, godown and GST billing.

03

Go live — balance 50%

After testing and training, your trade portal goes live for retailers. Annual hosting renewal keeps updates and support running.

Pricing & next steps

One complete wholesale commerce system

Get your ShopApna system customized for your business — branded portal, admin panel, PWA experience and go-live support. No commission on your orders.

Typical go-live in 5–10 working days. See payment terms

Complete package

Complete system setup

The full ShopApna wholesale system — customized for your business, branded and ready for go-live.

₹60,000

One-time setup

Excl. 18% GST

All wholesale features on this page
Custom branding — logo, colours and business details
Branded admin panel and customer B2B store
PWA — mobile-friendly app experience
Initial configuration and onboarding
Product upload assistance
Training and go-live support

Get started

Annual renewal

Managed hosting, updates and technical support after go-live.

₹12,000

Per year

Excl. 18% GST

Managed hosting (reliable and secure)
Domain — first year included
SSL and server maintenance
System updates and enhancements
Backup and infrastructure management
Ongoing technical support

No separate hosting charge when you use ShopApna managed hosting.

Ask on WhatsApp

Optional

Optional Android apps

Native Android apps for wholesale and retail customers.

₹20,000

Additional

Excl. 18% GST

Wholesale Android app
Retail Android app
App configuration and deployment support

Google Play and third-party platform charges are paid by you separately.

Ask on WhatsApp

One-time setup includes all wholesale features on this page. Annual renewal covers hosting, updates and support.

Payment terms

Standard project terms for Indian wholesalers — transparent one-time setup, clear go-live milestone, no commission on your turnover.

Go-live 7–10 working days

Timeline starts after you share catalog, parties and price lists. Typical go-live is 5–10 working days with active WhatsApp coordination.

Go-live: Go-live means your branded trade portal and admin are ready for retailers to order, with core products and parties loaded.

Project payment (setup fee)

50% advance at project start — after account creation and initial admin + store setup
50% balance before go-live — after customization, product uploads, training and UAT
GST invoice on each milestone payment
Optional Android apps (₹20,000) invoiced separately if you choose them

After go-live

₹12,000 / year managed hosting and maintenance (from year one after go-live)
Includes domain (first year), SSL, backups, updates and support
WhatsApp Meta message and AI usage prepaid separately

Hosting options

ShopApna managed hosting (recommended)

Hosting, domain (1st year) and SSL
Backups, updates and security
Ongoing technical support
Long-term reliability

Your own hosting (self-hosted)

Full deployment to your server
Domain configuration
45 days post-deployment support
You provide server, hosting and domain
Full project payment required before go-live

Self-hosted deployment: full setup fee before go-live; 45 days post-deployment support. Custom features quoted separately.

WhatsApp & AI usage (prepaid credits)

Automation is included in your system. Meta message charges and AI tokens are prepaid — typical spend ₹1,000–₹2,500/month for an active wholesaler.

Starter credits

₹1,000/mo

~800 utility msgs + 200 AI chats

Standard credits

₹2,500/mo

Daily ops + 1 marketing broadcast

Growth credits

₹5,000/mo

Field sales + campaigns at scale

All prices excl. 18% GST. Setup: 50% at project start, 50% before go-live. Annual hosting renewal ₹12,000/year from go-live.

Operations & compliance

Everything else your wholesale business needs

GST, godown, purchase, returns, barcode, multi-user access and accounting integrations — the operational backbone behind daily trade.

GST tax invoice & HSNGSTR reports & e-way billE-invoice via GSPGodown pick, challan & packingPurchase orders & goods receiptReturns & credit notesBarcode scan & stock transferMulti-user roles & permissionsParty-wise pricing & quotesMARG / Tally / Busy syncMulti-location inventoryWholesale analytics & reports

Integrations

One wholesale system — not two software stacks

Most garment wholesalers worry they will maintain ShopApna and MARG/Tally side by side. Daily trade lives in ShopApna; your accounts team keeps one books system.

Keep MARG, Tally or Busy

ShopApna handles portal, matrix orders, godown, udhaar & GST invoices. Enterprise pushes ledger vouchers to software your CA already uses.

No retyping every wholesale order twice
Party ledger & outstanding stay in sync
Accounts team stays on familiar software

Built-in books (Enterprise)

Full double-entry accounting, GSTR reports and e-way in ShopApna — with MARG / Tally / Busy export when your CA needs it.

GST invoice, credit note & party ledger inside ShopApna
GSTR-1, GSTR-3B & HSN reports
Export or sync to MARG / Tally / Busy

Works with the tools your CA and team already use

MARG

Ledger & voucher sync

Enterprise plan

Live

Tally

GL voucher sync

Enterprise plan

Live

Busy

Accounting export format

Beta

Razorpay

Online & UPI collections

Live

GST / GSTR

GSTR-1, GSTR-3B & HSN reports

Live

WhatsApp API

Alerts, payment reminders & follow-ups

Live

E-invoice GSP

IRN generation via GSP

Beta

Mobile trade portal

Retailers order on phone browser

Live

Who it's for

Built for how garment trade actually works in India

Readymade wholesaler

Surat · Delhi · Ludhiana

Matrix ordering, party pricing & GST invoices for daily market trade.

Brand distributor

Multi-city dealer network

Field sales app, credit control & warehouse pick/pack for growing teams.

Ethnic & kids wear

Seasonal catalog heavy

Fast catalog import, PDF sharing for salesmen & quote-to-order workflow.

Optional extras

Add-ons for your wholesale setup

WhatsApp automation and AI are included in wholesale plans — message usage is prepaid. Ask us to enable payment gateway, delivery, or native mobile apps.

Payment Gateway

Go live with Razorpay, Cashfree, UPI, cards, and wallets for secure online checkout.

UPI & cards
Razorpay / Cashfree
Secure checkout

Discuss on WhatsApp

Shipping & Delivery

Connect Shiprocket or similar partners for labels, tracking, and nationwide delivery.

Auto labels
Live tracking
Pan-India delivery

Discuss on WhatsApp

Ads & Analytics

Connect Google Analytics, Meta Pixel, and conversion tracking to measure what sells.

Meta Pixel
Google Analytics
Conversion tracking

Discuss on WhatsApp

Mobile Apps

Native admin and buyer apps for teams and trade customers who prefer installed apps.

Admin app
Buyer app
Push-ready

Discuss on WhatsApp

FAQ

Questions wholesalers ask before switching

Yes. ShopApna shows fast-moving and slow-moving SKUs, ageing inventory, size-wise sell-through and reorder suggestions — so you put money into stock that actually moves, not sizes that sit in the godown.

Book wholesale demo

See smart stock, matrix ordering & retailer CRM in a 15-minute demo

We show size × colour ordering, stock intelligence, retailer matching, WhatsApp sales, udhaar collections and godown workflow — in Hindi or English.

WhatsApp: +91 9871920908

After signup we confirm your plan on WhatsApp. Onboarding in 5–10 working days. Annual: 50% advance, 50% on go-live. Monthly: first month + setup before start.

WhatsApp for wholesale demo Request Demo on WhatsApp

Get Started

Your Business.Your Brand.Your Commerce System.

Garment orders, exactly the way you sell

Your retailers order from your brand — not a marketplace

Repeat buyers place large orders in minutes

Right price. Right customer. Better business.

Real-time stock across products, sizes and locations

Keep WhatsApp — automate the work behind it

Product management

Size × colour matrix & MOQ rules

B2B online ordering

Customer management

Customer-wise pricing

Inventory & warehouses

Orders for your customers

Accounting & GST invoice

Reports, staff & transport

WhatsApp & AI automation

Integrations

AI assistant

Less stock stuck

More repeat orders

Fewer order mistakes

Faster collections

Billing, books & compliance

WhatsApp automation & AI

Branded B2B trade portal

Branded invoices & catalog PDF

Configured with you at onboarding

Kickoff & 50% advance

Customize & load data

Go live — balance 50%

Payment terms

Project payment (setup fee)

After go-live

Hosting options

WhatsApp & AI usage (prepaid credits)

Keep MARG, Tally or Busy

Built-in books (Enterprise)

Readymade wholesaler

Brand distributor

Ethnic & kids wear

Payment Gateway

Shipping & Delivery

Ads & Analytics

Mobile Apps

See smart stock, matrix ordering & retailer CRM in a 15-minute demo

Your Business.
Your Brand.
Your Commerce System.